Web AND SOCIAL MEDIA advertisementS:
My web and social media designs are crafted to capture a viewer’s attention in the crowded online space. With the oversaturation of content and the constant pressure to purchase that comes with being online, it’s crucial to create strategic and effective designs for the internet. Whether for websites, social media posts, or digital ads, I focus on crafting visually compelling, user-friendly designs that intrigue users and encourage engagement. My goal is to enhance the online experience by delivering designs that captivate and resonate with the audience.
This web banner was designed to capture the viewer’s attention and spark the desire for a getaway. The bold phrase “The Vacation You Need” is placed front and center, layered over a scenic landscape with a faded, translucent effect that enhances readability while allowing the beauty of the background to come through. I incorporated the image of a woman reaching back and holding the viewer’s hand to help create a sense of narrative—she’s meant to feel like she’s inviting you into the beach scene with her. The overall goal was to convey warmth, movement, and longing, making the viewer wish they were already on vacation.
Ice cream is a timeless treat, loved by all ages, and when creating this design, I wanted to ensure it resonated with both children and adults alike. The playful, vibrant colors were selected to appeal to a younger audience, while the inclusion of a young woman adds a touch of sophistication to attract a more mature crowd. Ice cream is all about fun, so the imagery was designed to evoke that sense of joy and indulgence. This design is intended for use across social media platforms and can be displayed as a static image or brought to life as an animated piece with an interactive call-to-action button, inviting engagement and connection.
This design is part of a unified branding package for Fresh Fare Farms. Each design for the brand incorporates a signature tagline written in a distinctive, curved style, along with shared visual elements that reinforce a consistent and recognizable identity. My goal was to establish a strong brand presence while ensuring each design retains its unique character.
This particular design features an organic shape that outlines the imagery, symbolizing the farm’s commitment to fresh, organic produce and healthy food choices. The image selected for this design was chosen as I felt it successfully communicated the idea that food is not just about nourishment but also about enjoyment—highlighting the joy and value that can come from a shared family meal.
This design is a seamless social media carousel created specifically for Fresh Fare Farms, designed to be shared across various social platforms. The carousel features a smooth transition between three image slides, each carefully crafted to highlight the brand’s identity of enjoyment through eating and meal prep. The visuals emphasize that food is for everyone—whether for singles, families, or diverse communities. The images were thoughtfully selected to reflect the brand’s commitment to serving a wide range of individuals, representing diverse racial identities, sexual orientations, and lifestyles, reinforcing the inclusive and welcoming nature of Fresh Fare Farms.
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